{"id":20907,"date":"2023-01-19T08:56:06","date_gmt":"2023-01-19T13:56:06","guid":{"rendered":"https:\/\/samajam.ca\/apropos\/"},"modified":"2026-10-18T03:47:16","modified_gmt":"2026-10-18T07:47:16","slug":"about-us","status":"publish","type":"page","link":"https:\/\/samajam.ca\/en\/about-us\/","title":{"rendered":"ABOUT US"},"content":{"rendered":"

WHO IS SAMAJAM?<\/span><\/h1>\n

32 years \u2729 6,000 productions \u2729 10 countries \u2729 1.1 million+ international viewers<\/strong><\/span><\/h3>\n

SAMAJAM \u2729 The 100% participatory musical concept that has been bringing people together since 1994<\/span><\/h2>\n<\/div>
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\u2729 SAMAJAM unites through the power of percussion<\/b><\/p>\n

For 32 years, SAMAJAM has harnessed the power of collective percussion to bring people together through vibrant, experiential performances in Quebec, across Canada, and around the world. Whether for small groups or thousands of people, we create energizing moments of connection where, together, we build a captivating collective musical work, regardless of the context or the participants’ backgrounds. <\/span><\/p>\n

\u2729 Music: a fantastic vehicle for unity
\n<\/b><\/span>Each SAMAJAM experience begins with the distribution of percussion instruments to all participants. Immediately, the magic of rhythm takes hold, and individuals spontaneously unite to form a close-knit and fully connected group. It’s a powerful moment of unity, where everyone feels the energizing emotion of vibrating in unison. <\/span><\/span><\/p>\n

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\u2729 International reach, local impact<\/b><\/span>
\nThis multicultural, international and 100% participatory musical approach, SAMAJAM, has already won over audiences in 10 countries (… and counting!), proving the universal power of our concept, in all cultures, to bring people together, energize them and create positive, unifying and unforgettable collective emotions.<\/span><\/span><\/p>\n<\/div>\n

\u2729 Expertise tailored to your world<\/b><\/span><\/div>\n

\u25b9 <\/span>C<\/span>orporate<\/span>:<\/span><\/b><\/span> Team Building \/ Team Bonding and engaging, energizing and 100% participatory shows and experiences.<\/span>
\n<\/span>\u25b9 <\/span>Schools \/ Youth<\/span><\/b><\/span>: Festive, educational and 100% participatory percussion shows and workshops.<\/span>
\n<\/span>\u25b9 Theatres<\/span> & Festivals<\/span><\/b><\/span>: Experiential performances, promenade performances and collective, multicultural and unifying musical workshops.<\/span>
\n<\/span>\u25b9 International<\/span> Tours<\/span><\/b><\/span>: <\/span>Large-scale, experiential shows formatted for easy and rapid deployment, anywhere in the world.<\/span><\/p>\n

\u2729 Ready to thrill your audience?<\/b><\/span>
\nWhether you want to energize your team, kick off the school year, electrify a festival, or invigorate a theater anywhere in the world, contact SAMAJAM. We transform your audience into a rhythmic orchestra where every participant becomes the star of a memorable collective celebration. <\/span><\/p>\n

SAMAJAM \u2729 YOU<\/u> are the Show<\/b><\/span><\/p>\n<\/div>

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\u2729 IN LESS THAN 24 HOURS \u2729<\/span><\/a><\/div>\n
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SAMAJAM \u2729 OUR STORY<\/span><\/strong><\/h1>\n<\/div>
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\u2729 From a few friends in 1994… to the largest percussion school in Canada.
\n<\/b>In a small neighborhood space, Louis Bellemare, a financier specializing in entertainment, began teaching percussion to a dozen friends in 1994<\/span>. This passion became a movement: within a few years, the SAMAJAM School of Percussion grew to become the largest percussion institution in the country. Led by teachers from diverse backgrounds, it captivates adults and children with African, Brazilian, and Latin rhythms, as well as the energy of Stomp, dance, and Gumboot. With 800 students per week and notable appearances on stage and in the media, SAMAJAM has already proven that rhythm unites and inspires. <\/span><\/p>\n

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\u2729 Pioneer of Musical Team Building in Quebec<\/b><\/span>
\nDrawing on his management experience, notably at the Caisse de d\u00e9p\u00f4t as a director, investor, and member of numerous boards of directors, Louis Bellemare sees<\/span> a powerful lever: using percussion to strengthen team communication and collaboration. He creates<\/span> <\/span>M\u00e9thode PercPACT \u2729 SAMAJAM \u2122, <\/b><\/span>a participatory musical team-building concept <\/span>where teams tackle collective challenges using percussion. It’s a resounding success: up to 400 productions per year, and events that are perceived by companies as <\/span> strategic and mobilizing experiences.<\/span><\/p>\n

\u2729 Major School Tours, across Canada
\n<\/b>Demand for SAMAJAM is exploding across Quebec. The concept is moving into schools with Rythmo \u2729 The Magic of Rhythm, a 100% participatory, festive, and educational show that is touring across Canada. Then came SAM & AJAM \u2729 Rhythm Riders, which, since 2023, has been breaking records in Quebec, Ontario, and the Maritime provinces. <\/span><\/p>\n

In parallel, SAMAJAM is committed to promoting academic perseverance with the support of the Montreal International Jazz Festival. In six years, more than 19,000 young people from disadvantaged socioeconomic backgrounds have participated in our activities. We use rhythm as a tool for building confidence, motivation, and success. <\/span><\/p>\n


\n\u2729 A success that is becoming international
\n<\/b><\/span>In 2016, SAMAJAM \u2729 YOU ARE THE SHOW launched in Asia. The show became a phenomenon: in China, it established itself as the most-watched foreign family production in the country’s history. At its peak, six teams of artists toured simultaneously to meet demand. International tours followed, in numerous countries. <\/span><\/p>\n

\u2729 2026: World leader… already in 10 countries!<\/b><\/span>
\nToday, SAMAJAM is established as the world leader in participatory live entertainment, with over 6,000 productions across 10 countries. And this story of passion, which began with a small group of friends, continues to unfold every day… <\/span><\/p>\n

SAMAJAM \u2729 YOU<\/u> are the Show<\/b><\/span><\/p>\n<\/div>

<\/i>GET A RESPONSE
\u2729 IN LESS THAN 24 HOURS \u2729<\/span><\/a><\/div>\n
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OUR VALUES<\/span><\/strong><\/h1>\n<\/div>
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PERFORMANCE<\/h2><\/div>
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Exceed expectations.<\/p>\n<\/div><\/div><\/div>

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PROFESSIONALISM<\/h2><\/div>
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Achieve excellence.<\/p>\n<\/div><\/div><\/div>

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COMMITMENT<\/h2><\/div>
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Contribute with passion.<\/p>\n<\/div><\/div><\/div>

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ENERGIZING ATTITUDE<\/h2><\/div>
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Share positive energy.<\/p>\n<\/div><\/div><\/div>

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COMMUNICATION<\/h2><\/div>
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Listen. Communicate clearly. Inspire.<\/p>\n<\/div><\/div><\/div>

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LET’S TALK ABOUT YOUR EVENT<\/strong><\/h1>\n