The SAMAJAM Djembe Team Building experience is a 100% participatory, collective musical experience supported by playing djembes together. Each participant receives a djembe and actively contributes to a shared success. Guided by professional artist-facilitators, including a master percussionist of African origin, trained in the PercPACT SAMAJAM Method developed by Louis Bellemare, founder of SAMAJAM, the experience is designed to transform a group into a more united, collaborative, and engaged team focused on your organization’s challenges.

No musical skills are required: participants are guided step by step and quickly get into the group energy.

Team Building with Djembes ✩ SAMAJAM is most effective when your team needs to come together, realign, or experience a powerful collective moment. Here are seven contexts where the experience creates an immediate impact:

✩ An event to make memorable
Launch, kick-off, congress, signature event.

✩ A shared success to celebrate
An exceptional year, objectives achieved, a milestone reached.

✩ A collective message to strengthen
Values, transformation, strategic direction to embody.

✩ An organization in change
Reorganization, new leadership, strategic shift.

✩ A merger or consolidation of teams
Two cultures to unite, links to forge quickly.

✩ Broken communication
The group needs to rediscover listening and understanding.

✩ Declining engagement
The team needs to experience a strong and positive collective experience.

The SAMAJAM team analyzes your situation, identifies the right levers and designs a tailor-made formula, according to your intention. The goal: to position the experience at the right time in your program, where it will have the greatest impact.

SAMAJAM draws on 32 years of experience and 6,000 productions carried out in 10 countries with groups with varied profiles and organizational realities, field expertise which allows us to quickly understand the context and the real challenge of a team from the first discussions.

Louis Bellemare, founder of SAMAJAM, has forged his practice at the intersection of investment, organizational management, international event entrepreneurship, and collective percussion. His career led him to the position of Director of Investments at the Caisse de dépôt et placement du Québec, and then to the position of Executive Director of the Society for Arts and Technology. He has also served on several boards of directors and led international event companies.

With Team Building Djembes ✩ SAMAJAM, this expertise translates into a direct, human and powerful musical experience, which adapts the energy of the collective playing of the djembes to the objectives of your organization, the dynamics of your group and the key moments of your event.

From this encounter between business expertise and collective percussion was born the PercPACT ✩ SAMAJAM™ Method, developed by Louis Bellemare, founder of SAMAJAM. We speak the language of leaders, managers, and entrepreneurs, and we know how to translate a leadership intention into a collective musical experience that unites, energizes, and mobilizes your team.

What distinguishes SAMAJAM, both in Quebec and internationally, is the PercPACT Method ✩ SAMAJAM™: a signature framework created by Louis Bellemare, founder of SAMAJAM, and proven over 32 years of experience and 6,000 productions in 10 countries. It is structured around 4 strategic pillars, 7 facilitation phases, and 3 intervention stages: rigorous preparation beforehand, customized participatory facilitation, and a lasting positive impact on your team.

✩ THE 4 PILLARS OF THE PercPACT METHOD ✩

I ✩ PERCUSSION FOR ALL
Each participant receives a djembe and actively enters into the experience from the very first minutes.

II ✩ INCLUSIVE COLLECTIVE PARTICIPATION
The entire group takes part in the experience, regardless of role, musical level or ease with percussion.

III ✩ RHYTHMIC CHALLENGES
A progression built through collaborative challenges leads your team to listen, synchronize, surpass themselves and succeed together.

IV ✩ STRATEGIC THEMES

This is where SAMAJAM stands out. We prepare each intervention in detail with the management or organizing committee in order to integrate your strategic issue at the heart of the experience: corporate message, themes, values ​​and organizational issues.

Your message is experienced collectively, understood in action and retained because it has been felt together.

✩ THE 3 STAGES OF INTERVENTION ✩

✩ PREPARATION IN ADVANCE
Before each intervention, the SAMAJAM team analyzes your event: main objective, strategic message, theme to anchor, group profile, energy level, desired duration and positioning in your program.

✩ PARTICIPATORY ANIMATION
Each experience is tailor-made. SAMAJAM artist-facilitators, trained in the PercPACT ✩ SAMAJAM™ Method, guide the group with precision, adjust the energy in real time, structure the rhythmic challenges and integrate your message at key moments of the experience.

✩ THE POSITIVE IMPRINT
The experience is designed to leave a lasting impression. Your team experiences a shared success, feels the group’s energy, and leaves more united, more collaborative, and more motivated around your organization’s challenges.
The result: a structured, participatory and mobilizing musical activity, which transforms a team moment into a memorable collective success.

✩ TEAM BUILDING OR TEAM BONDING ?

IT ALL STARTS WITH INTENTION.

The same djembes. What changes between the two SAMAJAM approaches is the objective of your event, the conduct of the entertainment and above all the place given to the strategic message of the organization.

✩ TEAM BUILDING ✩ SAMAJAM

This approach is ideal when your team needs to move forward together in a common direction and experience a shared objective through action. It mobilizes the group, strengthens cohesion, and establishes a clear collective dynamic. It’s perfect for integrating a strategic message or initiating change within the group.

✩ TEAM BONDING ✩ SAMAJAM

This is the ideal choice when your team needs to reconnect, recharge, or celebrate. This format brings people closer together and rekindles the joy of being in a group. It’s perfect for creating a memorable, intimate, and personal connection, or for celebrating a collective success.

The same djembes. A different intention. The SAMAJAM team will guide you towards the right formula from the very first discussion.

✩ SAMAJAM ✩ SUCCESS AFTER SUCCESS ✩

Over 210 corporate testimonials confirm the impact of SAMAJAM experiences. Here’s what our clients have to say.

“Incredible. The highest rating ever awarded by the 400 general managers.”
— Association of General Managers, Caisses Desjardins

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“What an experience! The objective was achieved, this activity was the highlight of our meeting, and all in a very energizing atmosphere.”
— Diane Lafontaine, Senior Manager, Clinical Projects, Sanofi Aventis

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“The intervention was a catalyst for many participants and greatly contributed to making this management meeting a success.”
— Étienne Beaulieu, CHRP, Organizational Development Advisor, Hydro-Québec

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“My boss told me I was right to push for and sell the idea to management. Your team really brought a fresh perspective to the meeting. Being reminded that we should all be proud gave us goosebumps.”
— Johanne Pépin, Communications Advisor, Bombardier

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“Thanks to your energy, dynamism, and charisma, you have demonstrated that when all members of a team listen to one another and truly work together, any group can achieve great things. You live up to your reputation.”
— Karen Radford, President, TELUS

Discover 210+ other SAMAJAM successes, categorized by industry sector.

✩ IN BRIEF – PRACTICAL INFORMATION ✩

Format: 100% participatory musical corporate team building with djembes
Objective: To unite, energize and mobilize your team through the collective act of percussion.
Participants: 10 to 1,000 people
Instrument: one djembe per participant
Artists: a minimum of two SAMAJAM artist-facilitators, including a master percussionist of African origin
Method: PercPACT Method ✩ SAMAJAM™: 4 strategic pillars, 7 facilitation phases and 3 intervention times
Duration: 30 to 60 minutes
Locations: throughout Quebec, Canada and on international tour
Languages: French, English or bilingual. Spanish and Portuguese available on request.
Themes: collective success, celebration of common goals, cohesion, communication, mobilization, change, leadership, recognition
Included: minimum two artist-facilitators, djembes for everyone, full coordination, advance preparation of themes, transportation, per diem, accommodation if required, liability insurance
Technical requirements: technical needs will be assessed based on your venue, your group, and the chosen format. Depending on the context, SAMAJAM can provide the sound system.
Availability: all year round
Personalized proposal: within 24 hours

✩ FAQ ✩

✩ For what types of team building events is Djembé recommended?
Team Building Djembes ✩ SAMAJAM is designed for team days, conferences, management seminars, HR events, team integrations, mergers, strategic shifts, kick-offs, annual celebrations, and signature events. It integrates seamlessly into the precise moment of your program where it will have the greatest impact.

✩ How long does the Djembe Team Building activity last?
The activity usually lasts between 30 and 60 minutes, depending on your objective, your group and your program.

✩ How many participants is Team Building Djembes designed for?
Team Building Djembes ✩ SAMAJAM is designed for groups of 10 to 1,000 people. Each participant receives a djembe and takes part in a collective progression adapted to the size of the group, the energy level, the location and the objectives of your event.

✩ What is the difference between Team Building and Team Bonding SAMAJAM?
The same djembes. A different intention.
Team Building ✩ SAMAJAM mobilizes your team around a strategic message, a change initiative, a shared objective, or an organizational theme.
Team Bonding ✩ SAMAJAM brings people together, celebrates, and energizes them in a festive and unifying experience.
The SAMAJAM team guides you toward the right approach from the very first discussion.

✩ What is the PercPACT ✩ SAMAJAM™ Method?
The PercPACT ✩ SAMAJAM™ Method is SAMAJAM’s signature framework, built around 4 strategic pillars, 7 facilitation phases, and 3 intervention stages. It incorporates rigorous preparation beforehand with your management team, customized participatory facilitation, and a lasting positive impact on your team. It has been developed over 25 years, 6,000 productions, and in 10 countries.

✩ Can team building with djembes incorporate our strategic message?
Yes. From the very first discussion, the SAMAJAM team analyzes your group’s profile, your objectives, your theme, and your strategic messages. The artist-facilitators then translate this message into rhythmic challenges, moments of sharing, and moments of collective success. Your leadership intention is experienced by the group at the heart of a musical activity.

✩ What concrete results can we expect for our team?
Your participants play together, listen to each other, synchronize, and take on collective rhythmic challenges. The group leaves energized, more united, more collaborative, and more engaged in your organization’s objectives. The experience leaves a lasting impression on your team’s collective memory.

✩ Is musical experience required to participate?
No musical skills are required. The SAMAJAM artist-facilitators guide each participant step by step. Everyone quickly gets into the experience, regardless of their comfort level with percussion.

✩ How does the activity engage all participants?
Team Building with Djembes ✩ SAMAJAM is an organizational mobilization activity designed to engage the entire group around your management’s objectives. SAMAJAM’s artist-facilitators create a clear, progressive, and inclusive framework so that each participant can find their place in the experience, regardless of their background or role within the organization.
The activity is also accessible to people with reduced mobility: djembes are generally played sitting down.

✩ Where can the activity be presented and in which languages?
Team Building Djembes ✩ SAMAJAM can be presented in a corporate hall, hotel, convention center, theater, company cafeteria, outdoors, or any other location suitable for your group. The activity can be conducted in French, English, or bilingually. Spanish and Portuguese are available upon request.

✩ How is the budget for a Djembe Team Building event calculated?
The budget is determined based on the number of participants, the event venue, and the level of integration of strategic themes. SAMAJAM will provide a personalized proposal within 24 hours, tailored to your event and easy to share with your committee or management.

✩ How does Team Building Djembes differ from a classic team building?
Team Building with Djembes ✩ SAMAJAM is a customized group activity centered around your strategic objective, structured using the PercPACT ✩ SAMAJAM™ Method and based on 32 years of international experience. Each participant receives a djembe, the group takes on collective rhythmic challenges, and your strategic message is integrated into the heart of the experience.
Your participants experience a shared success that fosters cohesion, active listening, camaraderie, and engagement. A collective achievement that resonates long after the event.